This podcast explores John R. Boyd's Conceptual Spiral, and edited by Chet and Ginger Richards along with Chuck Spinney, examining how science, engineering, and technology influence our ability to interact with and adapt to a changing reality. At its core is the idea of a continuous process of analysis and synthesis—a mental/physical feedback system—that drives novelty and innovation. This process helps us address discrepancies between our mental models and reality, enabling reorientation and, ultimately, our survival and growth in an uncertain and unpredictable world. Boyd argues that this dynamic conceptual spiral is fundamental to understanding, shaping, and adapting to an ever-evolving reality.