This pod is based on Chet Richards' article
Boyd's OODA Loop, which explains in detail John Boyd's OODA loop—a concept that has had a significant influence on military strategy and has also been applied in business. The article clarifies misconceptions about the OODA loop, particularly the oversimplified circular model, and presents Boyd's more nuanced perspective. Furthermore, it explores how organizations can use the OODA loop to gain competitive advantages by operating inside an opponent's decision cycles and leveraging surprise through rapid, unexpected actions (cheng/chi). Finally, it discusses the importance of shared understanding (implicit orientation) within organizations to enable effective decision-making and action, as well as how to create and sustain such an understanding.
For more information regarding Boyd, visit Chet's website at
Slightly East of New.